BMW Group Asia has expanded its business presence to include Laos in its East Asia region. Premium Auto Laos, the authorised BMW importer in Laos, will open its new showroom in Central Vientiane (23 Singha Road)
Premium Auto Laos is part of the biggest automotive group in Laos, whose local presence traces back to the 1990s in the area of car manufacturing and sales in Vientiane. Today, its business operations have expanded into other fields including; Electronic and furniture distribution, Finance, Agriculture, Leisure, Media and Logistics. Its company presence has also grown to include other markets outside of Laos, such as Cambodia, Myanmar, Vietnam, China and Hong Kong.
“As the demand for BMW continues to grow in our region, we are now onto the latest phase of our ongoing strategic expansion plan to include the frontier markets of Southeast Asia including; Cambodia, Myanmar and Laos,” said Mr Sergio Solero, Managing Director of BMW Group Asia.
“We are very pleased to be partnering Premium Auto Laos. Being part of the biggest automotive group which has over 20 years of presence in Laos, we are confident that they have the necessary business expertise to officially introduce the BMW brand locally and lay the foundation for success. Through our partnership with Premium Auto Laos, we look forward to extending our renowned Sheer Driving Pleasure to customers in Laos via our extensive product and service portfolio,” added Mr Solero.
Mr Peter Kwag, CEO of Premium Auto Laos said:“It is truly an honour for us to be appointed as the authorised BMW importer in Laos. As BMW’s authorised importer, we look forward to providing our local customers with exciting new BMW models as well as the best possible customer service from our staff in the days to come.”
BMW’s East Asia Expansion
The expansion move will effectively bring BMW Group Asia’s current portfolio up to 14 markets including; Singapore, Vietnam, Philippines, Indonesia, Brunei, Sri Lanka, Bangladesh, Guam, Tahiti, New Caledonia, Mongolia, Cambodia, Myanmar and Laos.