J&C’s Marketing Over Coffee, September edition

J&C’s “Marketing Over Coffee” is back with its September edition “Using Customer Journey for a Better Marketing Strategy?” 

Demand is a key component for a business to be successful. Macroeconomic factors that drive demand are important measures, however, micro factors are just important. One such factor is Customer Journey. It has the power to make or break the demand for your business offerings. 

Are you aware of your customer journey? And if you are, do you know how to use it to enhance your marketing? 

Customer Journey is essentially a process that your customer goes through before they buy your product or service. This process determines your sales. While sales and marketing are very different, the key is to integrate the strategy such that marketing should lead to sales. 


J&C Marketing is here to help your business devise marketing strategies using your customer journey.  This month’s topic will essentially help you determine whether your marketing efforts are aligned to your customer’s experience. You will discover more about the different elements that can indirectly make-or-break your marketing outcome. 


At J&C, we believe the customer journey relies heavily on two items: Customer Experience and Marketing. Attend this month’s Marketing Over Coffee to revamp your marketing and reach out to a wider audience more effectively. 

We recommend this workshop for businesses with smaller marketing teams or no marketing teams at all. Our J&C team will be available to help you throughout the sessions and encourage you to find the best solutions for you and your business. 

This seminar will be hosted on 18th September 2019 from 10 am to 12 pm at Toong Samsenthai, Royal Square (Crowne Plaza). 

The price for the seminar is 80,000 kip/per person. 

To register, please contact sudha@jclao.com or 030 5533394

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