Source: Vientiane Times
Laos and Cambodia are joining forces to promote tourism between the two countries by forging links between their public and private sectors in the tourism industry.
The partnership was cemented in a Memorandum of Understanding (MOU) signed by the Vice President of the Lao Tourism Business Association, Mr. Inthy Deuansavanh, who is the Director of Green Discovery Laos, and President of the Cambodia Association of Travel Agents Ms. Chhay Sivlin.
The agreement was signed in Vientiane on March 13 during the first meeting of the tourism ministries of Laos and Cambodia, when representatives of Cambodia Association of Travel Agents also came to Laos.
The signing of the MOU will pave the way for businesses in the two countries to trade tourism products.
Mr. Inthy told the Vientiane Times that following the signing, the two associations will arrange package tours between Laos and Cambodia, making it easier for people in both countries to visit their neighboring nation.
The agreement will also bolster cooperation in tourism development activities, strengthening the Laos-Cambodia partnership in tourism and advertising and enabling the market to expand.
This month the Lao government has announced the promotional Visit Laos Year 2023-2024 and is making in-depth plans to welcome tourists from around Laos and the rest of the world. More details of the program will be announced soon, according to the Ministry of Information, Culture, and Tourism.
Last year’s records indicate that more than 1.68 million tourists visited Laos, equalling 85.5 percent of the target figure set for 2022 and generating more than US$219 million in revenue.
Of this figure, 1.06 million people were Lao nationals, equalling 97.2 percent of the target figure, while 644,756 foreign tourists visited Laos, equal to 71.63 percent of the target.
This year the Ministry of Information, Culture, and Tourism hopes to attract at least 1.4 million foreign tourists, despite the huge slump in visitor numbers last year.